Introduction: Advertising in the Age of Attention
In 2025, Facebook Ads remain one of the most powerful and affordable digital marketing tools. Whether you’re an e-commerce store owner, service provider, digital freelancer, or content creator, understanding how to run Facebook Ads profitably can literally transform your income.
Yet, many people waste money on Facebook campaigns that never convert — simply because they lack the right framework.
Enter Fawaz Ahmed — Pakistan’s leading Facebook Ads strategist. With over 10 years of real-world experience, millions in ad spend under management, and hundreds of client success stories, Fawaz has launched a comprehensive course called “Facebook Ads Mastery” — now updated for 2025.
This guide will walk you through everything you need to know about the Facebook Ads Course by Fawaz Ahmed — from course content and teaching style to pricing, real student results, and why it’s one of the best investments you can make for your business or career.
Table of Contents
- Who is Fawaz Ahmed?
- What is the Facebook Ads Course by Fawaz Ahmed?
- Why Learn Facebook Ads in 2025?
- Who Should Take This Course?
- Course Structure & Format
- Module-Wise Breakdown
- Fawaz’s Proven Ad Strategy
- Understanding the Facebook Ads Ecosystem
- Audience Targeting Tactics
- Ad Creatives & Copywriting
- Facebook Pixel & Event Setup
- Retargeting and Scaling Campaigns
- Ad Account Recovery and Compliance
- Case Studies & Student Success Stories
- Tools & Resources Included
- Pricing & Payment Options
- Bonuses & Community Access
- How to Enroll in the Course
- Pros and Cons
- Final Verdict: Is it Worth it in 2025?
Who is Fawaz Ahmed?
Fawaz Ahmed is a well-known Pakistani entrepreneur, performance marketer, and educator. He has spent over a decade helping businesses generate millions in sales using Facebook and Instagram ads.
Not only has he worked with international e-commerce brands, but he also has first-hand experience running ads for his own ventures, which gives him a unique inside-out view of how paid media works.
With a no-nonsense, result-driven approach, Fawaz now shares his knowledge through his flagship course and mentorship program.
What is the Facebook Ads Course by Fawaz Ahmed?
The Facebook Ads Mastery by Fawaz Ahmed is an online, self-paced video training that teaches you how to create, run, manage, and scale profitable Facebook ad campaigns from scratch.
It covers:
- The psychology of advertising
- Practical setup of Facebook Business Manager
- Real case studies from Pakistan and abroad
- Advanced tactics for eCommerce, lead generation, and local businesses
Whether you’re a beginner or someone who’s already running ads but not seeing results, this course gives you actionable strategies and frameworks used by top digital marketers.
Why Learn Facebook Ads in 2025?
While new platforms like TikTok and Threads are gaining attention, Facebook and Instagram still dominate paid advertising with:
- 3 billion+ active users
- Ultra-refined targeting options
- Powerful analytics & insights
- Integration with eCommerce platforms like Shopify & WooCommerce
- Lower CPM compared to Google Ads
For businesses in Pakistan and globally, Facebook Ads offer an affordable, scalable way to reach ideal customers.
Who Should Take This Course?
This course is a must if you are:
✅ A business owner who wants to generate more sales
✅ A freelancer offering digital marketing services
✅ A student or job seeker who wants a high-income skill
✅ A dropshipper or e-commerce seller
✅ A content creator looking to grow a personal brand
✅ A coach, consultant, or service provider
Course Structure & Format
- 100% online
- Pre-recorded HD video lectures
- Access via laptop or mobile
- Language: Urdu + English mix
- Lifetime access
- Weekly updates in Telegram group
- Real-time Q&A and support
Module-Wise Breakdown
Let’s break down the major modules of the course:
🔹 Module 1: Foundation of Facebook Ads
- What makes FB ads different
- Basic principles of paid advertising
- Introduction to Meta Business Suite
🔹 Module 2: Business Manager Setup
- Creating your ad account
- Verifying domains and page
- Pixel integration and best practices
🔹 Module 3: Types of Campaigns
- Awareness vs consideration vs conversion
- When to use which campaign
- Lead generation vs catalog sales
🔹 Module 4: Targeting Like a Pro
- Core audience setup
- Custom & lookalike audiences
- Interest stacking, layering, exclusions
🔹 Module 5: Ad Creative & Copywriting
- Hook formula for images & videos
- AIDA & PAS models
- Creating scroll-stopping creatives with free tools
🔹 Module 6: Optimization & Budgeting
- How much to spend on testing
- Budget scaling strategies (horizontal vs vertical)
- CBO vs ABO campaign structures
🔹 Module 7: Retargeting Mastery
- Creating warm audience funnels
- Cart abandonment sequences
- Dynamic product retargeting ads
🔹 Module 8: Troubleshooting & Ad Account Recovery
- Common reasons for ad rejections
- How to appeal a banned ad account
- Policy compliance checklist
Fawaz’s Proven Ad Strategy
Fawaz uses a method called “The Triple C Framework”:
- Customer Avatar – Know your audience
- Creative Angles – Test multiple variations
- Conversion Funnels – Set up backend follow-up
He also shares templates like:
- “5 Ad Creatives Formula”
- “Winning Interest Pack”
- “Pakistani Ecom Hook Bank”
Understanding the Facebook Ads Ecosystem
You’ll gain clarity on:
- Campaign > Ad Set > Ad structure
- Attribution settings
- iOS14 updates and tracking
- How the learning phase works
Audience Targeting Tactics
Inside the course:
- Fawaz explains psychological targeting — not just demographics
- Shows how to create micro-interest groups
- Guides on exclusions to filter out freebie seekers
You’ll also learn how to create:
- Custom audiences from email lists
- Lookalike audiences that convert
- Retargeting audiences by video views
Ad Creatives & Copywriting
Even if you’re not a designer, Fawaz shows how to:
- Use Canva & CapCut for pro-looking creatives
- Write converting ad copies using AIDA
- Use chatbots and comment-to-DM features
- Include psychology triggers like scarcity and urgency
Facebook Pixel & Event Setup
This section covers:
- Installing Pixel on Shopify, WordPress, etc.
- Standard vs custom events
- Using Event Manager for tracking
- Debugging tools and best practices
Retargeting and Scaling Campaigns
Fawaz teaches “Phase Scaling”, where you:
- Begin with broad testing
- Narrow down winning combinations
- Scale ad sets using budget and duplication methods
- Retarget audiences using behavior data
This method has helped students reduce cost-per-sale by over 50%.
Ad Account Recovery and Compliance
If your ad account or business manager is restricted, you’ll learn:
- How to file effective appeals
- How to avoid triggering Facebook bots
- Tools to warm up new accounts
- How to stay 100% compliant in 2025
Case Studies & Student Success Stories
✅ Sana from Karachi: Used the course to run lead generation ads for her beauty salon and now gets 30+ bookings weekly.
✅ Jibran from Rawalpindi: Scaled his Shopify store to $20K/month using Fawaz’s retargeting strategies.
✅ Ali from UAE: Became a freelance Facebook Ads expert charging $500+ per client.
✅ Kiran from Lahore: Runs ad campaigns for 5 local clients after completing the course.
Tools & Resources Included
- Ad Copy Templates
- Ad Creative Examples
- Funnel Structures (PDFs)
- Audience Testing Tracker (Excel)
- Ad Review Checklist
Pricing & Payment Options
The course is affordable:
- Standard Price: PKR 7,999
- Discount Price (2025): PKR 4,999
- Payment via JazzCash, Easypaisa, Bank Transfer
- One-time payment, no hidden fees
- Lifetime access
Bonuses & Community Access
When you join, you also get:
🎁 Telegram Support Group Access
🎁 Free Weekly Q&A Sessions
🎁 Lifetime Course Updates
🎁 Mini-course on Instagram Ads
🎁 Freelancer’s Guide to Finding Clients
How to Enroll in the Course
- Visit Fawaz Ahmed’s official [Facebook/Instagram profile]
- Click on the course link in bio or story highlights
- Choose a payment method
- Get course login credentials
- Join the support group and start learning
Pros and Cons
✅ Pros:
- Practical and result-driven
- Updated for 2025 policy changes
- Ideal for Pakistani audience
- Urdu-English mix
- Low entry cost
❌ Cons:
- No printed certificate (digital only)
- Requires basic tech literacy
- Not a “get rich quick” system
Final Verdict: Is it Worth it in 2025?
Absolutely yes.
The Facebook Ads Mastery Course by Fawaz Ahmed is one of the most complete and affordable programs available for the Pakistani and South Asian audience in 2025.
Whether you’re a small business owner, aspiring freelancer, or digital marketer — this course will equip you with one of the most in-demand, high-income skills in today’s digital world.
Learn it once. Earn for life. That’s the power of mastering Facebook Ads.
